Sasha Strauss shares from two decades of experience in brand development, building brands for corporations, philanthropies and universities while working at top advertising, PR, marketing and branding firms worldwide. His unique and proven perspective on how brands are built and communicated laid the foundation for his brand strategy consulting firm, Innovation Protocol. The 10 year old company has a team of 25, with staff in Los Angeles, San Francisco and New York. His team’s ability to inculcate brand truth is the reason brands like ADP, Amgen, Disney, Google, Notre Dame, PayPal, Nestle, and Korn Ferry enlist their consult and keynotes on brand strategy.